Alexander Siniora
Commercial Manager at VillaVilla
Contact Alexander
[email protected]
Tel.: +45 87 25 71 65
What is your role at VillaVilla?
In my role as Commercial Manager at VillaVilla, I work closely with my colleagues across departments to ensure that our commercial efforts are strategically grounded. Together, we focus on strengthening our market position, driving growth, and ensuring a great experience for both guests and homeowners.
I contribute to and support my colleagues in developing and coordinating initiatives related to OTAs and partnerships, performance marketing, brand activation, lead generation, loyalty, retention, and B2B rentals. Additionally, I collaborate with the team to execute larger campaigns and commercial projects aimed at increasing traffic, booking volume, and creating value across VillaVilla.
My role is largely about ensuring that we as a team succeed in maintaining cohesion throughout the commercial value chain—from the first point of contact to repeat sales and loyalty. We achieve this by working to ensure that our brand experience, communication, and sales efforts appear consistent, relevant, and value-creating—for the benefit of guests, homeowners, and VillaVilla as a whole.
What do you do in your free time?
In my free time, I love to travel and try to get away a couple of times a year. Besides exploring new places, I also enjoy cozy moments with my partner and friends, where we can just relax and be together.
I have a strong interest in entrepreneurship and love immersing myself in new projects. I like to stay active, and when I want to unwind from work, running is one of my favorite ways to do so.
I have also always enjoyed going to summer houses—preferably in East Jutland—where I can create experiences with friends, family, and colleagues. There, we can relax, cook, play games, swim in the pool, and simply enjoy each other’s company. It’s always a wonderful way to spend time together.
